Latest about Magna
Strong Ad Market Means Smaller Drop in TV Revenues, Says Magna Forecast
Elections, Olympics add $10 billion in spending
Magna Sees National TV Ad Revenue Down 4.7% In 2024
Premium long-form streaming ad revenues to hit $10 billion
Magna Gets Access to OpenAP Cross-Platform Audience Data With Acxiom Integration
Agency can monitor campaigns across linear, digital, CTV
Magna Sees Improved Ad Market With Little Help for Traditional TV
National TV spending is forecasted to fall 3.2% despite 11.3% gain in streaming
Magna Sees Video Ad Revenues Down 7.9% in 2023, Up 7.2% in 2024
AVOD/CTV growing 7.2% in 2023, 14.3% in 2024
Magna Forecasts Long-Form National Video Revenue Will Dip 1% in 2023
AVOD and FAST predicted to grow 21.2%
Aligning With the Wrong Content Can Sink Video Ads: Magna Study
Brand impact diminished by being in an inappropriate atmosphere
Magna Study Finds New Roku Ad Formats Draw Better Results
Ad recall, brand favorability and intent to search rise
