Latest Magna

Ad Fraud Scam

Magna Sees Video Ad Revenues Down 7.9% in 2023, Up 7.2% in 2024

By Jon Lafayette published

AVOD/CTV growing 7.2% in 2023, 14.3% in 2024

Broadcasting & Cable
A stack of money

Magna Forecasts Long-Form National Video Revenue Will Dip 1% in 2023

By Jon Lafayette published

AVOD and FAST predicted to grow 21.2%

Broadcasting & Cable
The Art of Alignment Magna

Aligning With the Wrong Content Can Sink Video Ads: Magna Study

By Jon Lafayette published

Brand impact diminished by being in an inappropriate atmosphere

Broadcasting & Cable
Roku Watch Along Ad

Magna Study Finds New Roku Ad Formats Draw Better Results

By Jon Lafayette published

Ad recall, brand favorability and intent to search rise

Broadcasting & Cable
TV and remote

Magna Sees National TV Network Ad Revenue Down 6.3% in 2023

By Jon Lafayette published

AVOD, OTT forecast to post 31.6% gain

Broadcasting & Cable
Magna

Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases

By Jon Lafayette last updated

National linear TV seen dropping 5.8%

Broadcasting & Cable
A remote control pointing at a TV

Magna Sees Ukraine War Slowing U.S. Advertising Market Growth

By Jon Lafayette published

National TV revenues seen down 1% in 2022; local TV to rise 16%

Broadcasting & Cable
Magna

Magna To Host Second Equity Upfront With Diverse-Owned Media Firms

By Jon Lafayette published

Presentations set for April 5-7

Broadcasting & Cable
A graphic of Nielsen One

Alpha Version of Nielsen One Launches With Disney, Magna

By Jon Lafayette last updated

Nielsen to demonstrate deduplicated ad measurement at CES

Broadcasting & Cable
Magna

Magna Sees U.S. Long-Form Video Ad Revenue Rising 4% in 2022

By Jon Lafayette last updated

Media buyer Magna Global forecasts that total U.S long-form video ad revenue will rise 7% in 2022 after a 6% gain in 2021 to $65.6 billion.

Broadcasting & Cable
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