Magna

Latest about Magna

Magna Sees Ukraine War Slowing U.S. Advertising Market Growth

By Jon Lafayette published 28 March 22

National TV revenues seen down 1% in 2022; local TV to rise 16%

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Magna To Host Second Equity Upfront With Diverse-Owned Media Firms

By Jon Lafayette published 7 March 22

Presentations set for April 5-7

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Alpha Version of Nielsen One Launches With Disney, Magna

By Jon Lafayette last updated 21 December 21

Nielsen to demonstrate deduplicated ad measurement at CES

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Magna Sees U.S. Long-Form Video Ad Revenue Rising 4% in 2022

By Jon Lafayette last updated 6 December 21

Media buyer Magna Global forecasts that total U.S long-form video ad revenue will rise 7% in 2022 after a 6% gain in 2021 to $65.6 billion.

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Magna Sees National TV Ad Sales Up 5% on Stronger Prices

By Jon Lafayette last updated 14 June 21

More consolidation forecast by media

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Magna Sees Bigger Gains For TV Revenue in 2021

By Jon Lafayette published 31 March 21

Local TV revenue seen declining 2.5%, excluding political ads

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Magna Sees National TV Spending Rebound in ‘21

By Jon Lafayette published 16 September 20

National television advertising is expected to grow 5.1% in 2021 after plunging 15.1% in 2020, according to a newly revised forecast from media agency Magna.

Advertising

Vevo, IPG Find Strong Ad Receptivity With OTT Viewers

By Jon Lafayette published 24 August 20

Viewers watching music videos on over-the-top devices say they’re receptive to ads, according to a study conducted by Vevo and Magna and the IPG Media Lab.

Advertising