Local ratings

Charter Communications' ad sales unit, Spectrum Reach, said it is transitioning to using Comscore as its preferred source for local measurement.

Comscore data shows higher viewing versus under-counting by Nielsen

People using television was a much as 9% higher than reported in some markets

Capitol Broadcasting said it signed a new deal to get local TV measurement from Comscore after a period where it got its ratings data from Nielsen alone.

Nielsen said it ‘accurately measures’ that Florida market

Nielsen said it signed a multi-year agreement to provide national and local TV to Barrington Media Group, a direct response agency based in Sheldon, Connecticut.

Nielsen said it reached a long-term agreement to provide local ratings for two Spanish-language stations in Yakima, Washington, owned by Hispanavisión, KWYT-TV and KYPK-TV.

Comscore said that it signed a new local measurement deal with agency dentsu Media.

Marquee Broadcasting Group and Nielsen said they reached a multiyear agreement under which all of the six stations owned by Marquee will receive local TV measurement services from Nielsen.

Nielsen and station owner American Spirit Media said they reached an agreement to provide certain services in some of the markets where American Spirit operates.