Local ratings

Latest about Local ratings

By Jon Lafayette published 22 February 24

Advertisers can optimize digital ads alongside linear campaigns in flight

By Jon Lafayette published 31 January 24

Longtime industry leader remains a ‘preferred provider,’ along with Comscore

By Jon Lafayette published 8 January 24

Comscore, VideoAmp incorporate data into local ratings

By Jon Lafayette published 6 April 23

Stations can determine full reach of local content across platforms

By Jon Lafayette last updated 23 September 22

Test buys set for two clients

By Jon Lafayette published 23 June 22

Nielsen’s ratings dominance challenged

By Jon Lafayette published 3 March 22

Deal covers TV stations in 10 markets

By Jon Lafayette published 13 January 22

Agreement covers Spanish-language stations in eight markets

By Jon Lafayette last updated 7 January 22

Cable joint venture also licenses Nielsen Ad Intel

By Jon Lafayette last updated 16 December 21

Nielsen said it signed a multi-year agreement to provide Lilly Broadcasting’s stations with local TV measurement, including Nielsen Scarborough data.

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