Latest Local ratings
Nielsen Starts Reporting Comparable Metrics for Local OTT Viewing
Stations can determine full reach of local content across platforms
Dentsu To Make Local TV Deals Using Comscore as Currency
Test buys set for two clients
Media Agency Horizon To Test Comscore Data as Local Ad Currency
Nielsen’s ratings dominance challenged
Cox Media Group Renews Nielsen Deal for TV, Audio Measurement
Deal covers TV stations in 10 markets
Estrella Media Renews Local TV Measurement Deal With Nielsen
Agreement covers Spanish-language stations in eight markets
New York Interconnect Renews Measurement Deal With Nielsen
Cable joint venture also licenses Nielsen Ad Intel
Lilly Broadcasting Signs Up To Get Local Nielsen Ratings
Nielsen said it signed a multi-year agreement to provide Lilly Broadcasting’s stations with local TV measurement, including Nielsen Scarborough data.
Charter’s Spectrum Reach Shifts to Comscore For Local Ratings
Charter Communications' ad sales unit, Spectrum Reach, said it is transitioning to using Comscore as its preferred source for local measurement.
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