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EMX Launches CTV Reach Product with Inscape Data

By Jon Lafayette Published

Provides incremental deduplicated audience measurement for video campaigns

Streaming
Jayson Tatum #0 of the Boston Celtics drives to the basket past Shake Milton #18 of the Philadelphia 76ers during the second half in Game Three of the first round of the NBA Playoffs at The Field House at ESPN Wide World Of Sports Complex on August 21, 2020 in Lake Buena Vista, Florida
TV By the Numbers: Aug. 17-23

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

NBA, DNC coverage top the list of programming

Currency
Drake Caggiula #91 of the Chicago Blackhawks (L) scores a first period goal against Robin Lehner #90 of the Vegas Golden Knights in Game Four of the Western Conference First Round during the 2020 NHL Stanley Cup Playoffs at Rogers Place on Aug. 16, 2020 in Edmonton, Alberta, Canada.
TV By the Numbers: Aug. 10-16

By John Cassillo, Analyst and Contributor TV[R]EV Published

Stanley Cup Playoffs lead time spent watching, while NBA generates most ad impressions

Currency
Collin Morikawa of the U.S. chips in for birdie on the 14th hole during the final round of the 2020 PGA Championship at TPC Harding Park on Aug. 9, 2020 in San Francisco, California.
TV By the Numbers: Aug. 3-9

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

PGA Championship, CBS tops for time spent watching

Currency
From left: Michael Strahan, Robin Roberts and George Stephanopoulos on ABC's 'Good Morning America'
TV Show and Network Rankings: July 2020

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

‘GMA,’ Fox News Channel lead for second month in a row

Currency
Giancarlo Stanton #27 of the New York Yankees hits an RBI single to right field against Max Scherzer #31 of the Washington Nationals in the game at Nationals Park on July 23, 2020 in Washington, DC.
TV By the Numbers: July 20-26

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

Plus a deep dive on MLB’s Opening Day

Currency
Tiger Woods of the United States plays his fourth shot on the seventh hole during the final round of The Memorial Tournament on July 19, 2020 at Muirfield Village Golf Club in Dublin, Ohio.
TV By the Numbers: July 13-19

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

PGA Tour Golf is the most-watched program for the second week in a row

Programming
Former NBA athlete Dell Curry plays his second shot on the third hole during round one of the American Century Championship at Edgewood Tahoe South golf course on July 10, 2020 in Lake Tahoe, Nevada.
TV By the Numbers: July 6-12

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV last updated

PGA Tour, 'Good Morning America', 'Today' among most watched programming

Programming
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Fox News Channel, ‘GMA’ Tops for Time Spent Watching in June

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

Network and show rankings via Inscape.tv

Programming
Rob Dyrdek hosts MTV's "Ridiculousness"
Reality TV Spotlight: MTV's 'Ridiculousness' Wins for Time Spent Watching in June

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights from Inscape

Advertising
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