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Inscape Locality

Inscape Working With Locality to Provide Viewing Data Across National and Local Linear TV and Streaming

By Jon Lafayette published

Brands will be able to determine incremental reach of campaigns

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Packers v Eagle in Sao Paulo, Brasil

Streaming Gaining Share of Live News, Sports Viewing, Inscape Study Finds

By Jon Lafayette published

Streaming-only viewers accounted for 60% of TV usage in Q2

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Inscape Chart

Guess What’s Getting Streamed More? Linear TV, Inscape Says

By Jon Lafayette published

Use of smart TV sets used only for streaming jumps to 48% in Q1

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Zeev Neumeier

Inscape Founder Zeev Neumeier Launches GraySwan To Optimize CTV Ads

By Jon Lafayette published

Artificial intelligence used to identify unusual activity

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Election Ad Campaign Spending

Vizio Expands Work With AdImpact Ahead of Elections

By Jon Lafayette published

Political ad buyers will have more data to target voters

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Family Watching TV

Move To Streaming Accelerated During 4Q, Vizio’s Inscape Says

By Jon Lafayette published

App fatigue suggests viewers seek rebundling

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Travis Kelce of the Chiefs

NFL Grabs 34% of TV Watch Time During Divisional Playoffs

By Jon Lafayette published

ESPN stalwart ‘SportsCenter’ gets a boost

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remote pointed at smart TV

Inscape Taps Smart TV Tuners To Provide Big Data for Local Stations

By Jon Lafayette published

Comscore, VideoAmp incorporate data into local ratings

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Vizio

Smart TV-Set Owners Doing More Streaming, Inscape Finds

By Jon Lafayette published

Number of apps on televisions doubles

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AMC Networks Vizio

‘Quiet Quitters’ Haven’t Cut the Cord, but Are Watching Less Pay TV, Inscape Finds

By Jon Lafayette published

5% of homes with pay TV subscriptions have stopped tuning in entirely

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