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Tom Turkey float during the 2020 Macy's Thanksgiving Day Parade
TV By the Numbers: Viewers Devour Football, Macy's Thanksgiving Day Parade

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights from Inscape and iSpot

Advertising
Kevin Costner as John Dutton in Paramount Network's "Yellowstone"
TV By the Numbers: Viewers Feast on ‘Yellowstone,’ Christmas Movies

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights from Inscape and iSpot

Advertising
Kellen Mond (11) and Devon Achane (6) of the Texas A&M University Aggies during a regular season game at Williams-Brice Stadium in Columbia, SC on Nov. 7, 2020.
TV By the Numbers: College Football Tops NFL in Week of Nov. 9

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

The week's most-watched shows and networks from Vizio’s Inscape, and the top shows and networks by TV ad impressions from iSpot.tv

Currency
Norah O'Donnell and the CBS News team preparing for Election night
TV By the Numbers: Election Coverage Dominates Week of Nov. 2

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

But football was another big draw for TV viewers

Currency
U.S. President-elect Joe Biden and Vice President-elect Kamala Harris stand onstage after delivering remarks in Wilmington, Delaware, on Nov. 7, 2020, after being declared the winners of the presidential election.
As Election Week Went On, CNN Overtook Fox News for TV Share

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With insights from Vizio’s Inscape

Programming
Equanimeous St. Brown #19 of the Green Bay Packers with a failed catch attempt as Jeff Gladney #20 of the Minnesota Vikings defends during the fourth quarter at Lambeau Field on Nov. 1, 2020 in Green Bay, Wisconsin.
TV By the Numbers: NFL, World Series Dominate Week of Oct. 26

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

Sports led, but news is moving up as America prepares for the election

Currency
Michael O'Donnell
Vizio Integrates Inscape in Platform Business Reorg

By Jon Lafayette Published

Smart TV set maker Vizio has integrated its data unit Inscape into its platform division, which includes its SmartCast operating systems and its advertising sales operation.

Currency
Mecole Hardman (17) of the Kansas City Chiefs during a regular season Monday Night Football game.
TV By the Numbers: Oct. 19-25

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

Sports, 'The Voice' and...Christmas movies?

Currency
Jadeveon Clowney (99) of the Tennessee Titans during a regular season Monday Night Football game Sept. 14, 2020
Sports Dominate September TV Viewing

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With viewership insights from Vizio’s Inscape

Programming
Donald Trump and Joe Biden during the first Presidential Debate on Sept. 29, 2020
Election Drama Kept People Glued to Cable News in September

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV Published

With viewership insights from Vizio’s Inscape

Programming
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