TV By the Numbers: Aug. 3-9

Collin Morikawa of the U.S. chips in for birdie on the 14th hole during the final round of the 2020 PGA Championship at TPC Harding Park on Aug. 9, 2020 in San Francisco, California.
(Image credit: Sean M. Haffey/Getty Images)

This is a quick snapshot of TV by the numbers for the week of Aug. 3-9, revealing the most-watched shows and networks using glass-level data from Inscape, and the top shows and networks by TV ad impressions with insights via

Most-Watched Shows and Networks 

Via, the TV data company with insights from a panel of more than 15 million smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Looking at shows, of all the minutes watched by smart TVs that Inscape measured in all dayparts, 1.63% of the time was spent on the 2020 PGA Championship on CBS and 1.17% was spent on the PGA Championship on ESPN. NBA basketball games on TNT took third place with 0.95% share duration.

Most-watched shows on TV Aug. 3-9

On the network side of things, of all minutes watched last week, 6.06% of the time was spent on CBS — a move up from the previous week where it was No. 4. Second and third places go to Fox News (6.04%) and ABC (5.46%). Notably, NBCSN zoomed into the No. 21 spot (previously it hadn’t been in the top 50).

Most-watched networks Aug. 3-9

Top Shows and Networks by TV Ad Impressions

Via, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Sports led the ranking, with NBA basketball taking first place with over 2.5 billion TV ad impressions, followed by the 2020 PGA Championship (1.8 billion) and NHL hockey (1.2 billion). Aside from SportsCenter at No. 9, the rest of the top 10 spots all go to news-related programming. Non-news, talk or sports programming to make the top 25 include General Hospital, Days of our Lives, 90 Day Fiancé: Happily Ever After? and Big Brother.

Top shows by TV ad impressions Aug. 3-9

Fox News (5.7 billion impressions) continues to reign supreme when it comes to the highest impression-generating networks, followed by NBC (3.5 billion) and CNN (3.4 billion). Sports-centric networks also made the top 25, including ESPN (2.8 billion impressions), NBC Sports (1.3 billion), MLB Network (412 million) and Golf (334.4 million).

Top networks by ad impressions Aug. 3-9