Hub Entertainment Research

Back in 2013, 86% of Americans had pay TV at home and only 21% streamed video on their smart TV

Viewers now tune into Roku, Fire TV, Google TV or whatever OS is powering their set first, according to Hub Entertainment Research

The latest Hub Entertainment Research study reveals that 40% of consumers tune to a major SVOD first

The latest Hub Entertainment Research report on smart TV says the U.S. usage of these peripheral devices already peaked back in 2021

While Americans are spending more than ever on streaming, Hub Entertainment Research says they’re suddenly using fewer apps

You want bad news about the video entertainment industry? Hub Entertainment Research has got it

Fewer ads mean more attrition for brands, Hub study finds

Is there a pronoun for people who identify as using both their native TVOS and their dongle?

Hub Entertainment Research says 56% of U.S. smart TV owners who use their set's native TVOS to stream also use Samsung's software

Only live pay TV, Netflix and DVRs rank higher, according to the research company