Latest Hub Entertainment Research
Streaming Non-Binary? 44% of Consumers Connect Via Both Smart TV OS and a Streaming Media Player
By Daniel Frankel published
Is there a pronoun for people who identify as using both their native TVOS and their dongle?
Samsung Tizen Now the No. 1 Smart TV OS in the U.S.
By Daniel Frankel published
Hub Entertainment Research says 56% of U.S. smart TV owners who use their set's native TVOS to stream also use Samsung's software
Hulu Shocker - It's the Fourth Most Popular 'Default Source' for TV Viewing in America, Hub Says
By Daniel Frankel published
Only live pay TV, Netflix and DVRs rank higher, according to the research company
FAST Usage Was Up 9 Points in the First Five Months of 2022
By Daniel Frankel last updated
The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research
U.S. TV Homes Using a Smart TV to Stream Up 15 Percentage Points Since 2020
By Daniel Frankel last updated
Hub Entertainment Research reveals the huge pandemic-era shift in consumption patterns. The big question in a post-growth era for Netflix: Is this shift still happening?
Spotify Beats Netflix in Ranking of 'Must Have' Services in the American Home
By Daniel Frankel published
Music streaming service listed as essential by 75% of respondents in latest Hub survey, vs. just 68% for Netflix
Nothing's Over! Subscription Streaming Penetration Up 12% in the U.S. Since 2020
By Daniel Frankel published
And the portion of U.S. homes taking three or more SVOD services is up 10%
Hastings Is Right - Netflix's Biggest Competitor Really Is Gaming
By Daniel Frankel last updated
Hub study shows whopping 11% decline in the share of leisure time Americans spend watching TV over the past two years ... and a corresponding massive increase in time spent gaming
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