Hub Entertainment Research While More Than Half of Americans Are Interested in Apple's $3,500 Vision Pro, 76% Say They Have No Intention of Buying One As the latest Hub Entertainment Research survey reveals, the most innovative piece of entertainment hardware to come along in years might just be too expensive Apple TV Plus Has the Lowest 'Brand Identity' Among U.S. SVODs Only 51% of surveyed consumers understand how Apple TV Plus is differentiated from other subscription streaming services, Hub Entertainment Research says Hub Study Says Sports May Settle the Streaming Wars A semiannual survey from Hub shows just how much leverage live sports has over consumer choices Latest Hub Entertainment Research Streaming First TV Stop For 50% of Viewers: Study By Jon Lafayette published 26 August 20 Hub survey finds Netflix gaining ground on pay-TV Streaming Let’s Get Ready to Bundle By Mike Farrell published 24 March 17 Multichannel News Survey: Network Brands Really Do Matter By Mike Farrell published 7 February 18 Multichannel News Consumers Still Cloudy on TVE’s Value By Jeff Baumgartner published 1 February 16 Multichannel News 1234Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Peacock Hikes Price $2 Ahead of Paris Summer Olympics2Paramount DTC Revenue Spikes 24% in Q1 While Losses Are Nearly Cut in Half3Three's Company: Paramount Names George Cheeks, Chris McCarthy and Brian Robbins as 'Office of the CEO' Trio Who Will Replace Bob Bakish4Video Ads Come to Roku City5‘Star Wars’ and ‘Survivor’ Get Close-Up on MeTV’s ‘Collector’s Call’
Streaming First TV Stop For 50% of Viewers: Study By Jon Lafayette published 26 August 20 Hub survey finds Netflix gaining ground on pay-TV