Latest about Hub Entertainment Research
One in four U.S. TV viewers say they've used a co-viewing app this year
Avoiding commercials isn’t the most important thing to TV viewers according to a new study that finds consumers interested in enduring ads even on Netflix if they get a lower price for the service.
Latest Hub Entertainment Research data also finds that number of households subscribing to two or more streaming services is up 8%
The top OTT platforms are more dominant than ever as smart TVs now infiltrate 70% of households, Hub Entertainment Research says
Streaming service increases share of new SVOD signups to 13%
More than twice as many U.S. consumers say they now have the streaming service vs. July. But they also say Max will be the first to go when this pandemic finally ends
Original content is a big driver of viewing and new subscriber sign ups for streaming services, according to a new report from Hub Entertainment Research.
