Hub Entertainment Research

The percentage of U.S. TV watchers who say they use a free, ad-supported TV streaming service rose to 55%, according to Hub Entertainment Research

Hub Entertainment Research reveals the huge pandemic-era shift in consumption patterns. The big question in a post-growth era for Netflix: Is this shift still happening?

Music streaming service listed as essential by 75% of respondents in latest Hub survey, vs. just 68% for Netflix

And the portion of U.S. homes taking three or more SVOD services is up 10%

Hub study shows whopping 11% decline in the share of leisure time Americans spend watching TV over the past two years ... and a corresponding massive increase in time spent gaming

Countdown clocks during breaks are also popular

And of those, 70% stick with that service after they're done watching it, new Hub Entertainment Research report says

But overall, Hub Entertainment study says that 55% of TV watchers tune into streaming first vs. just 39% for pay TV

Hub research finds viewer liked Olympic ads

Data calls into question whether the discount off the pricey $14.99 flagship tier is big enough