Latest Hub Entertainment Research
Netflix Loses Ground as America's 'Default' TV Service
By Daniel Frankel published
But overall, Hub Entertainment study says that 55% of TV watchers tune into streaming first vs. just 39% for pay TV
Some Olympic Viewers Found Peacock, Most Might Keep Watching After The Games
By Jon Lafayette published
Hub research finds viewer liked Olympic ads
HBO Max's $9.99 Limited Ads Tier Enticing to Only 28% of Non-subscribers, Hub Study Says
By Daniel Frankel published
Data calls into question whether the discount off the pricey $14.99 flagship tier is big enough
Co-viewing App Usage Surges -- Has TV's Social Revolution Finally Arrived?
By Daniel Frankel published
One in four U.S. TV viewers say they've used a co-viewing app this year
Viewers Willing To Tolerate Ads, Even on Netflix, Hub Study Finds
By Jon Lafayette published
Avoiding commercials isn’t the most important thing to TV viewers according to a new study that finds consumers interested in enduring ads even on Netflix if they get a lower price for the service.
U.S. Consumers Tapping Nearly 6 Video Sources in 2021 vs. 5 in 2020, Survey Says
By Daniel Frankel published
Latest Hub Entertainment Research data also finds that number of households subscribing to two or more streaming services is up 8%
Roku and Amazon Fire TV Adoption Ticks Up to 57% of U.S. Homes
By Daniel Frankel published
The top OTT platforms are more dominant than ever as smart TVs now infiltrate 70% of households, Hub Entertainment Research says
HBO Max Gets a Boost From Theatrical Films: Hub Study
By Jon Lafayette last updated
Streaming service increases share of new SVOD signups to 13%
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