Latest EDO
Discovery Using EDO To Measure Ad Campaign Impact
By Jon Lafayette last updated
Will employ data from analytics firm‘s ‘Ad Engage’ product during upfronts
EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid
By Jon Lafayette published
Disney’s 'Lightyear' drew the most searches among movie and show trailers
EDO Provides Real-Time Ad Campaign Management for SoFi
By Jon Lafayette published
Stadium branding drove searches during Super Bowl
Fox Using EDO’s Ad EnGage Convergent Platform To Boost On-Air Promotion
By Jon Lafayette last updated
Outcome-based approach provides predictive data
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