EDO

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Wide receiver Hunter Renfrow #13 of the Las Vegas Raiders reacts after fumbling the ball while being tackled by safety Nasir Adderley #24 of the Los Angeles Chargers during the third quarter at SoFi Stadium on September 11, 2022 in Inglewood, California.
Week 1 NFL Ad Spending Up 8% to $250 Million, EDO Finds

By Jon Lafayette last updated

Auto, insurance, consumer packaged goods are top categories

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House of the Dragon EDO Shark Week
Shark Week Shows Teeth in Generating Search: EDO

By Jon Lafayette Published

Trailer for HBO Max’s ‘House of the Dragon’ generates 43,000 additional searches

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EDO
EDO Gets $80 Million Investment From Shamrock Capital

By Jon Lafayette last updated

Company will use funds to scale outcome measurement convergent TV platform

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EDO
Discovery Using EDO To Measure Ad Campaign Impact

By Jon Lafayette last updated

Will employ data from analytics firm‘s ‘Ad Engage’ product during upfronts

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Lucid Oscar Ad EDO
EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid

By Jon Lafayette Published

Disney’s 'Lightyear' drew the most searches among movie and show trailers

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SoFi Stadium
EDO Provides Real-Time Ad Campaign Management for SoFi

By Jon Lafayette Published

Stadium branding drove searches during Super Bowl

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Big Noon Kickoff on Fox
Fox Using EDO’s Ad EnGage Convergent Platform To Boost On-Air Promotion

By Jon Lafayette last updated

Outcome-based approach provides predictive data

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Charlie Weiss Mark Berner EDO
Charlie Weiss, Mark Berner Join Measurement Company EDO

By Jon Lafayette Published

EDO expands senior management as it builds its convergent TV ad analytics platform

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State Farm Super Bowl Ad
State Farm, Dexcom Super Bowl Spots Score With Ad Research Firms

By Jon Lafayette Published

The day after the Super Bowl is a big day for TV research companies looking to measure the impact and popularity of commercials that aired during the big games.

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