Latest about EDO
As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores
Target bucks trend with linear ads outperforming streaming
Ciroc, T-Mobile, Buffalo Wild Wings Have Most Effective Spots, EDO Says
Comedy, music helped make commercials stand out in first half of 2024
White Claw Spots Are Grabbing Viewers’ Attention, EDO Finds
Beer’s effectiveness lead over hard seltzers narrows
Paramount Advertising Taps Mastercard, EDO for Attribution
Measurement of campaign effectiveness provides free with media buys
Commercials During Women’s Sports Show Gains in Effectiveness: EDO
Caitlin Clark scores for State Farm
Tom Hanks Headlines Content at A+E Networks Video Upfront
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform
EDO Names The Most Effective Shows For Advertisers In 2023
NBC’s ‘Baking It’ cooked on broadcast; HGTV’s ‘Lil Jon Wants To Do What?,’ tops cable
EDO is Measuring CTV Ad Outcomes On Fubo
Higher engagement found on Fubo than linear TV or competitive streaming platforms
