Latest EDO
EDO is Measuring CTV Ad Outcomes On Fubo
Higher engagement found on Fubo than linear TV or competitive streaming platforms
The Return of Fresh Late-Night Shows Gives Advertisers a Boost
EDO says ‘SNL’ premiere was most engaging episode since 2015
EDO Is Building a Business on Predicting Outcomes
Firm started by actor Edward Norton now co-stars with Disney, Amazon, Nielsen
NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds
Thanksgiving day games were engaging for sponsors
BBC America Is First Class for Travel Advertisers, EDO Finds
Southwest had most-engaging airline ads
Nielsen, EDO Integrate Data on Viewership, Outcomes
Mutual clients will be able to better plan ad campaigns and measure their impact
EDO Says New Creative Rotation Optimization Product Boosts Campaign Performance By Up To 20%
Advertisers can reallocate creative weight based on engagement signals
Warner Bros. Discovery Adds Attribution Companies To Roster
605, ABCS Insights, EDO, Disqo LoopMe, Pilotly measure campaign effectiveness
