EDO
Latest about EDO

As Back-to-School Season Starts, EDO Rates Walmart As Most Effective Convergent TV Advertiser Among Department Stores
By Jon Lafayette published
Target bucks trend with linear ads outperforming streaming

Ciroc, T-Mobile, Buffalo Wild Wings Have Most Effective Spots, EDO Says
By Jon Lafayette published
Comedy, music helped make commercials stand out in first half of 2024

White Claw Spots Are Grabbing Viewers’ Attention, EDO Finds
By Jon Lafayette published
Beer’s effectiveness lead over hard seltzers narrows

Paramount Advertising Taps Mastercard, EDO for Attribution
By Jon Lafayette published
Measurement of campaign effectiveness provides free with media buys

Commercials During Women’s Sports Show Gains in Effectiveness: EDO
By Jon Lafayette published
Caitlin Clark scores for State Farm

Tom Hanks Headlines Content at A+E Networks Video Upfront
By Jon Lafayette published
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform

EDO Names The Most Effective Shows For Advertisers In 2023
By Jon Lafayette published
NBC’s ‘Baking It’ cooked on broadcast; HGTV’s ‘Lil Jon Wants To Do What?,’ tops cable

EDO is Measuring CTV Ad Outcomes On Fubo
By Jon Lafayette published
Higher engagement found on Fubo than linear TV or competitive streaming platforms
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