EDO
Latest EDO
![Caitlin Clark scores](https://cdn.mos.cms.futurecdn.net/3gAqNKbjuK7eonrNEBQaui-320-80.jpg)
Commercials During Women’s Sports Show Gains in Effectiveness: EDO
By Jon Lafayette published
Caitlin Clark scores for State Farm
![Tom Hanks](https://cdn.mos.cms.futurecdn.net/PQadJtLpRFKWCswxtuUmz6-320-80.jpg)
Tom Hanks Headlines Content at A+E Networks Video Upfront
By Jon Lafayette published
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform
![Baking It](https://cdn.mos.cms.futurecdn.net/raEgsm4sg7e5yirTm7Dxy-320-80.jpg)
EDO Names The Most Effective Shows For Advertisers In 2023
By Jon Lafayette published
NBC’s ‘Baking It’ cooked on broadcast; HGTV’s ‘Lil Jon Wants To Do What?,’ tops cable
![Fubo rebranding spot](https://cdn.mos.cms.futurecdn.net/tFwXjFwtWcPKEA9NZ5jwMh-320-80.jpg)
EDO is Measuring CTV Ad Outcomes On Fubo
By Jon Lafayette published
Higher engagement found on Fubo than linear TV or competitive streaming platforms
![Pete Davidson on Saturday Night Live](https://cdn.mos.cms.futurecdn.net/t4J6qdT8BYqFdYEcRWkJAd-320-80.jpg)
The Return of Fresh Late-Night Shows Gives Advertisers a Boost
By Jon Lafayette published
EDO says ‘SNL’ premiere was most engaging episode since 2015
![EDO’s staff at an all-hands meeting, including founder Edward Norton (bottom row, second from r.) and CEO Kevin Krim (bottom row, far r.).](https://cdn.mos.cms.futurecdn.net/af2aa2qTGXdHgG7Jd5jvo4-320-80.jpg)
EDO Is Building a Business on Predicting Outcomes
By Jon Lafayette published
Firm started by actor Edward Norton now co-stars with Disney, Amazon, Nielsen
![Super Bowl LVII](https://cdn.mos.cms.futurecdn.net/snwjhtwAyec9RfHCzPfFqn-320-80.jpg)
NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds
By Jon Lafayette published
Thanksgiving day games were engaging for sponsors
![‘Planet Earth II‘ on BBC America](https://cdn.mos.cms.futurecdn.net/bdHT27XWr8MvgQALYi54WW-320-80.jpg)
BBC America Is First Class for Travel Advertisers, EDO Finds
By Jon Lafayette published
Southwest had most-engaging airline ads
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