Latest EDO
EDO Says New Creative Rotation Optimization Product Boosts Campaign Performance By Up To 20%
By Jon Lafayette published
Advertisers can reallocate creative weight based on engagement signals
Warner Bros. Discovery Adds Attribution Companies To Roster
By Jon Lafayette published
605, ABCS Insights, EDO, Disqo LoopMe, Pilotly measure campaign effectiveness
Hallmark Media Signs With EDO To Measure Ad Outcomes
By Jon Lafayette published
Will focus on original shows, movie programming
Disney Engages EDO to Measure Impact of Streaming Ad Campaigns
By Jon Lafayette published
Starting with Hulu, sponsors will get outcome data
NBCU Claims Big Ad Impact Over Thanksgiving Weekend
By Jon Lafayette last updated
Data from iSpot puts ad reach at 128 million adults
Promos for ABC's 'Abbott Elementary' Outperformed Net Average by 135%
By Jon Lafayette last updated
EDO says promos for comedies and variety show perform 50% above average for broadcast
One ‘Monday Night Football’ Spot Worth 35 on Other Primetime Shows: EDO
By Jon Lafayette last updated
ESPN telecast draws more searches than games on other channels
Week 1 NFL Ad Spending Up 8% to $250 Million, EDO Finds
By Jon Lafayette last updated
Auto, insurance, consumer packaged goods are top categories
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