Latest connected TV
Dentsu Signs Up for New Innovid Converged Measurement Platform
By Jon Lafayette published
InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes
Saturated Much? 87% of U.S. Homes Now Have a Connected TV Device
By Daniel Frankel last updated
Smart TV penetration is up 13 points in just two years, according to Leichtman Research Group
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
By Jon Lafayette last updated
Video ad buyers call CTV a ‘must buy’
Discovery Plus Now Available on LG-Made Smart TV Sets
By Jon Lafayette last updated
Vizio Beefs Up Ad Tech Team, Adding Oscar Lang and Ben Sullins
By Jon Lafayette published
Set-maker opened tech innovation center in Denver
TikTok Makes Further U.S. Connected TV Push with App Support on Smart TVs Powered by Android TV, Google TV, Samsung and LG OS
By Daniel Frankel published
Chinese streaming giant just began its quest to follow YouTube's connected TV path by debuting on Amazon Fire TV-powered devices last month
Most Brands Plan To Spend More on CTV: Advertiser Perceptions
By Jon Lafayette last updated
AVOD platforms becoming top option
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