Latest connected TV
Connected TV Advertising's Big Secret: Two Can Be a Crowd (Bloom)
By David Bloom published
Co-viewing is as old as TV itself, and new research says that 80% of CTV is watched by two or more viewers in a household at the same time … which majorly undermines CTV’s tightly targeted value proposition
LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV
By Jon Lafayette last updated
31% say they’re planning to remove a subscription service
Advanced Advertising Summit: Local Media Extends Its Broad Reach
By Michael Malone last updated
Auto advertising still slumping, but newer categories have filled the gap
Advanced Advertising Summit: Solid Prospects Predicted for Netflix and Disney Plus Ad-Supported Tiers
By Michael Malone last updated
Panelists bullish on connected TV’s prospects for advertising
Conviva Sees Increase in Streaming for 2Q With Smart TV Use Gaining
By Jon Lafayette last updated
Roku remains dominant among device makers
Multicultural Audiences Take More CTV Streaming Apps: App Science
By Jon Lafayette last updated
Hispanic American households average 7 apps; Asian American households average 8
Local Advertisers Benefit From Omnichannel Strategy, Frequence Study Finds
By Jon Lafayette last updated
Optimal approach generates 25% boost in conversions
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