Latest about connected TV
Kargo Gives Buyers More Detail on CTV Campaigns
New product provides series titles, episode names and contextual clues
Viewers Prefer Their CTV Free With Ads, LG Ads Survey Finds
FAST viewers like interactive ads
LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal
Networking site engages with Roku, Samsung, iSpot, Kantar
Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier
Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery
Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media
Deal adds 1 million households to Dish’s addressable footprint
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)
CTV’s explosive growth could lead to a sea change
Lotame Adopts Unified ID 2.0 To Bolster CTV Business
Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)
Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
