Connected TV pioneer Mike O'Donnell helps set maker Vizio get into the addressable ad game
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
Apple is getting set to debut the next iteration of its Apple TV connected-TV device, equipped with a faster gaming-ready processor, but the gadget is likely slated for a 2021 release.
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