Latest connected TV
Ad Budgets Seen Shifting From Linear TV to OTT
By Jon Lafayette published
Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.
Mediaocean Launches TV Reach Extension Capability
By Jon Lafayette published
Measures de-duplicated audiences across CTV and social
Connected TV Ads and the Holidays: Leveraging Merry Opportunities
By Daniel Elad, TheViewPoint published
Pandemic usage trends, streaming surge create new behaviors
DoubleVerify Launches Video Brand Safety Product
By Jon Lafayette last updated
Video Complete adds filter for spots on connected TV
Upwave Automates CTV Campaigns Via Google
By Jon Lafayette published
Survata rebrands as it launches integration with Campaign Manager
Guest Blog: TV Still Reigns Supreme in a Post-Lockdown World
By Josh Hare, Viant published
A higher level of content consumption is the new normal
Wait ’Til Next Year for Apple TV Upgrade
By Daniel Frankel published
Apple is getting set to debut the next iteration of its Apple TV connected-TV device, equipped with a faster gaming-ready processor, but the gadget is likely slated for a 2021 release.
Samsung Controls 14% of Fragmented Global OTT Device Biz, Leads the World
By Daniel Frankel published
Amazon (5%) and Roku (3%) control only a small portion of the 1.14 billion connected TV devices worldwide, says Strategy Analytics
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