Cadent

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Cadent Launches Performance TV To Boost Omnichannel Ad Results

By Jon Lafayette published

Tech helped Yamaha revved store visits by motorcycle shoppers

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Cadent Agrees To Buy AdTheorent for $324 Million, or $3.21 a Share

By Jon Lafayette published

Deal designed to drive better performance in programmatic deals

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Cadent

Cadent Adds MX to Its Aperture Ad Platform

By Jon Lafayette published

New product promises advertisers direct access to publishers, more transparency

Advertising
Nick Troiano

Ad-Tech Platform Cadent Bought By Private Equity Firm Novacap

By Jon Lafayette published

More acquisitions planned to fuel Cadent’s growth

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Cadent Tunnl

Cadent Adds Tunnl TV Audiences To Aperture Marketplace

By Jon Lafayette published

Consumers targeted for public affairs and corporate advocacy campaign

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Marcy Pentoney, VP, product management, Cadent

Advertisers Don’t Need to Choose Between CTV and Linear

By Marcy Pentoney last updated

BC Guest Blog
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Cadent Enables Programmatic Bidding Across Multiple Devices

By Jon Lafayette published

Addressable linear and CTV can be bought via self-serve system

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Cadent

Cadent Expands OTT, CTV Measurement Work with Octillion

By Jon Lafayette last updated

Local and mid-market clients can measure sales from homes exposed to ads

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Cadent

Premion to Use Cadent Identity Graph for Cross-Platform Ads

By Jon Lafayette published

Expanded relationship provides Premion with additional audience tools

Advertising
Cadent

Cadent Teams with Liberty on Addressable in Europe

By Jon Lafayette published

Advanced TV company Cadent said it is expanding it is working with Liberty Global to extend its addressable advertising management platform in Europe.

Advertising
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