Latest about Attention
Fubo Grabs Viewer Attention, According to TVision Study
One advertiser saw 67% more attention for ads on Fubo compared to other connected TV apps
FAST Channels Are Capturing Viewer Attention: Study
Vizio, Adelaide research finds FAST outperforms traditional linear by 35%-40%
Integral Ad Science Ties Ad Results to Attention Measurement
‘Quality Attention’ looks at media quality with eye tracking and machine learning
Media and Sports Ads Capture Viewer Attention: DoubleVerify Report
Telecom, financial services, travel generate lower attention
Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics
Programmatic platform sees improved results
TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV
Beta version of integration to be available in second half of 2023
NewFronts: Teads Talks Tying Attention to Campaign Outcomes
With impact validated, it’s time to start using attention to plan and optimize
Study Points To Ways Sponsors Can Gain Attention on Connected TV
Publicis, Yahoo find key differences between platforms
