Attention Latest about Attention DoubleVerify Launches Attention Lab for Advertisers By Jon Lafayette published 5 October 22 Data used to boost campaign performance and produce outcomes Currency ARF Launches Project Looking at Measurement of Attention By Jon Lafayette last updated 12 September 22 Group is recruiting advisory committee Currency As Viewing Rose, Attention Fell, TVision Report Finds By Jon Lafayette published 28 August 20 Ad wear-out confirmed as viewing time increased Advertising 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
DoubleVerify Launches Attention Lab for Advertisers By Jon Lafayette published 5 October 22 Data used to boost campaign performance and produce outcomes
ARF Launches Project Looking at Measurement of Attention By Jon Lafayette last updated 12 September 22 Group is recruiting advisory committee
As Viewing Rose, Attention Fell, TVision Report Finds By Jon Lafayette published 28 August 20 Ad wear-out confirmed as viewing time increased
