Attention FAST Channels Are Capturing Viewer Attention: Study Vizio, Adelaide research finds FAST outperforms traditional linear by 35%-40% Integral Ad Science Ties Ad Results to Attention Measurement ‘Quality Attention’ looks at media quality with eye tracking and machine learning Media and Sports Ads Capture Viewer Attention: DoubleVerify Report Telecom, financial services, travel generate lower attention Latest Attention ARF Launches Project Looking at Measurement of Attention By Jon Lafayette last updated 12 September 22 Group is recruiting advisory committee Broadcasting & Cable As Viewing Rose, Attention Fell, TVision Report Finds By Jon Lafayette published 28 August 20 Ad wear-out confirmed as viewing time increased Broadcasting & Cable 12Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Meteorologists Wade Carefully Into the Waters of Climate Change On-Air (Panel)2Chicken Soup for the Soul Raises $175 Million, Hopes to Avoid Bankruptcy3Al Roker, Wendy McMahon, Stephen A. Smith Set For Giants of Broadcasting Honors 4Daytime Emmys Announce Lifetime Achievement Recipients 5Diamond Catching Most of the Viewer Heat in the 18 Markets in Which Its Bally Sports Channels Are Blacked Out on Comcast
ARF Launches Project Looking at Measurement of Attention By Jon Lafayette last updated 12 September 22 Group is recruiting advisory committee
As Viewing Rose, Attention Fell, TVision Report Finds By Jon Lafayette published 28 August 20 Ad wear-out confirmed as viewing time increased