advertising Latest about advertising Nathanson: Sports Losing its Stickiness By Mike Farrell Published 21 December 16 Business BIA: Local TV Over-the-Top Ad Revenue Will Reach $2.13B By 2024 By Mike Farrell Published 26 September 19 Marketing Commercial Comeback By Daniel Frankel Published 18 February 19 Content eSports Advertising Bureau Takes Aim at Common Metrics, Best Practices By Jeff Baumgartner Published 28 July 16 Technology Verizon Ad: ‘Fios Is Not Cable’ By Jeff Baumgartner Published 24 March 16 Technology Lexus to Sponsor ‘TNF’ Halftime Across Three Nets By Jon Lafayette Published 27 June 16 Marketing Startup Seeks VR and AR Ad-Vantage By Jeff Baumgartner Published 14 September 16 Technology Analyst: OTT Helps Boost TV Viewership By Mike Farrell Published 22 November 16 Business INTX 2016: TV Continues Down Path of Transformation By Jeff Baumgartner Published 17 May 16 Technology Comcast Ads Spoof ‘80s Tunes to Mock Satellite TV By Jeff Baumgartner Published 2 March 16 Technology 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES 1 B+C Hall of Fame Honors the Class of 2025 2 B+C Hall of Fame Announces Its Class of 2025 3 DirecTV Acquires Dish, Unifying Struggling Satellite Business 4 Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter? 5 Freeze Frame: B+C Hall of Fame 2024
BIA: Local TV Over-the-Top Ad Revenue Will Reach $2.13B By 2024 By Mike Farrell Published 26 September 19
eSports Advertising Bureau Takes Aim at Common Metrics, Best Practices By Jeff Baumgartner Published 28 July 16
