Latest about advertising
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
Networks played ‘Can You Top This’ with bold-faced names and ad capabilities
LG Ads Study Finds Viewers Want To Buy Products via TV
47% of respondents say they’ve made a purchase after seeing a shoppable ad
Why Amazon Is About To Blow Up the TV Ad Market (Wolk)
What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s?
How AI Will Shape the Future of TV Advertising
Technology’s ability to make spots measurable will be a game-changer
Justice Department’s Google Suit Could Aid Broadcasters in Big Tech Battle
NAB has called for government to target anti-competitive ad dominance
Kantar Predicts a Challenging 2023 for Media, Advertisers
Media firms are dealing with inflation, consumer choice
Comcast Agrees To Modify or Drop T-Mobile Comparison Ad Claims
Self-regulatory unit says price difference differences were not clearly conveyed
