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Spectrum Reach Matching 50% of Spending on Campaigns

By Jon Lafayette Published

Partner Program aims to help re-opening businesses

Advertising
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Q3 May Be Turning Point for TV Advertising Market

By Jon Lafayette Published

Advertiser Perceptions sees more cuts, pullbacks and cancellations

Currency
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Peacock Adds Advertisers as Launch Date Nears

By Jon Lafayette Published

As Comcast’s NBCUniversal gets set to launch Peacock, new advertisers have signed on to sponsor the streaming service.

Business
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Ad Groups Seek Delay of California Privacy Law

By John Eggerton Published

Warn that without final rules, enforcement is problematic

Viewpoint
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ESPN Radio Preps For World Cup 2014 Run

By MCN Staff Published

Marketing
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Cable Show: Multiscreen Advertising Grows With Digital

By Jon Lafayette Published

Content
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Fox Sports to Adopt Six-Second Spot Format

By Jon Lafayette Published

Advertising
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NAD Challenges Comcast’s ‘Fastest Internet,’ WiFi Advertising Claims

By Jeff Baumgartner Published

Technology
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Targeted Media Boost Share of Political Pie

By John Eggerton Published

Marketing
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Analyst Upgrades Media Sector

By Mike Farrell Published

Business
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