Latest advertising
HBO Max Tops Holiday Social Media Ads Among Streamers
By John Eggerton published
Pushes ahead of Disney Plus; Twitter gets lion's share of ad spend
AT&T To Sell Xandr Ad-Tech Unit to Microsoft
By Mike Farrell last updated
Microsoft will use ad platform to complement its other ad offerings
Jon Watts Named To Succeed Jane Clarke as Head of CIMM
By Jon Lafayette last updated
Retiring Clarke has been managing director of CIMM since it was founded in 2009
ANA Government Relations Chief Dan Jaffe Retiring
By John Eggerton last updated
Headed ad agency group’s advocacy efforts for more than three decades
Why Identity Is the Biggest Challenge Facing the TV Ad Market's Ability to Deliver True Cross-Platform Targeting and Measurement
By David Levy published
CTV Buying Myths to Overcome in the Post-Pandemic Era
By Justin Gutschmidt published
Stay-at-home streaming surge has permanently shifted TV-watching habits
Survey: Diversifying Marketing Suppliers is Challenging
By John Eggerton published
But majority of members signal it is key to do so
It’s Upfront Plus as More Commercials Come to SVOD
By Jon Lafayette last updated
Ad dollars will flow to streaming, but are there enough eyeballs available for sale?
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