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Fox Sports to Adopt Six-Second Spot Format

Fox said it would be offering advertisers on its sports programming the six-second ad format introduced by YouTube.

Fox joined YouTube in endorsing the shorter commercial unit and first aired a six-second spot during its Teen Choice Award show earlier this month.

RELATED: Fox Joins YouTube in Endorsing Six-Second Ads

The short spots will run on Fox’s America’s Game of the Week NFL games during the first week of the season on Sept. 10.

Read more at B&C.