Fox Sports to Adopt Six-Second Spot Format

By ( Multichannel News ) published

Fox said it would be offering advertisers on its sports programming the six-second ad format introduced by YouTube.

Fox joined YouTube in endorsing the shorter commercial unit and first aired a six-second spot during its Teen Choice Award show earlier this month.

RELATED: Fox Joins YouTube in Endorsing Six-Second Ads

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The short spots will run on Fox’s America’s Game of the Week NFL games during the first week of the season on Sept. 10.

Read more at B&C.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.