Fox said it would be offering advertisers on its sports programming the six-second ad format introduced by YouTube.
Fox joined YouTube in endorsing the shorter commercial unit and first aired a six-second spot during its Teen Choice Award show earlier this month.
The short spots will run on Fox’s America’s Game of the Week NFL games during the first week of the season on Sept. 10.
Read more at B&C.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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