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Lexus to Sponsor ‘TNF’ Halftime Across Three Nets

Lexus will be the title sponsor of the “Lexus Halftime Show” for Thursday Night Football on CBS, the NFL Network and NBC this season.

Lexus has been the Thursday night sponsor of halftime for five years. This season the NFL split the broadcast portion of the franchise with CBS and NBC having five games each. The NFL Network simulcasts those contests and televises eight more exclusively.

Financial terms were not disclosed.

“The ‘Lexus Halftime Show’ sponsorship on Thursday Night Football gives us the opportunity to reach a premium, live-viewing audience in a contextually relevant way by incorporating high impact NFL content,” said Brian Smith, VP, Lexus marketing. “We’re pleased to renew this partnership with CBS and NFL Network, which now includes NBC, to the Thursday night franchise.”

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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.