Miami-Cincinnati game averaged 11.7 million viewers, according to Nielsen, a big uptick over week 4 of the 2021 season, when ‘TNF’ was only shown on cable’s NFL Network
But metrics are still hazy, and it's unlikely that viewership came close to the 16.4 million watchers that 'TNF' averaged last season
Prime Video’s strategy for building a live sports business is more than just ‘Thursday Night Football’
First time a live program on a streaming service will be measured as part of Nielsen’s national TV ratings
The Turner and Bleacher Report personality will host feature pieces, sit-down interviews with players and coaches, and more throughout 'TNF’ pregame, halftime and postgame shows
News is a relief to establishment owners who claim streaming just doesn't work in multi-TV environments because of latency issues
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