Latest about Thursday Night Football
The overall viewer count declined dramatically, but the move to Amazon did achieve a key league objective -- the NFL drew its youngest audience in about a decade
The better news? Amazon Prime Video's median viewer age was seven years younger than any other NFL TV rights package
Research firm Aluma says only 8% of sports fans would drop pay TV if games migrate exclusively to streaming services
‘TNF in The Shop’ To be alternate feed of ‘Thursday Night Football’ games starting Nov. 17
3 p.m. kickoff seen on post-Thanksgiving shopping day
Miami-Cincinnati game averaged 11.7 million viewers, according to Nielsen, a big uptick over week 4 of the 2021 season, when ‘TNF’ was only shown on cable’s NFL Network
Streaming-only viewership down from last season’s average
But metrics are still hazy, and it's unlikely that viewership came close to the 16.4 million watchers that 'TNF' averaged last season
