Ad Spending Forecasts
Latest Ad Spending Forecasts

Magna Sees National TV Network Ad Revenue Down 6.3% in 2023
By Jon Lafayette published
AVOD, OTT forecast to post 31.6% gain

Post-Election Local TV Ad Revenues Expected To Drop 15%, BIA Reports
By Jon Lafayette last updated
Excluding political, spending seen rising 3% to $18.2 billion

Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases
By Jon Lafayette last updated
National linear TV seen dropping 5.8%

Ad Buyers See Slower Spending Growth Due to Economic Concerns
By Jon Lafayette last updated
IAB survey points to 7% increase in second half of 2022

Local OTT Ad Spending To Top $2 Billion in 2022: BIA Report
By Jon Lafayette published
43% two-year jump makes OTT fastest-growing local advertising platform

Magna Sees Stronger Outlook For 2022 Video Ad Revenue
By Jon Lafayette published
National broadcast and cable down ‘only’ 4.1%

GroupM Sees U.S. Traditional TV Ad Revenue Dipping 0.4% in 2022
By Jon Lafayette published
Connected TV’s 26.7% growth drives total TV to $70.7 billion, up 3.4%

Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot
By Jon Lafayette last updated
Internet video seen climbing 20%
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