Latest Ad Spending Forecasts
Magna Sees National TV Network Ad Revenue Down 6.3% in 2023
AVOD, OTT forecast to post 31.6% gain
Post-Election Local TV Ad Revenues Expected To Drop 15%, BIA Reports
Excluding political, spending seen rising 3% to $18.2 billion
Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases
National linear TV seen dropping 5.8%
Ad Buyers See Slower Spending Growth Due to Economic Concerns
IAB survey points to 7% increase in second half of 2022
Local OTT Ad Spending To Top $2 Billion in 2022: BIA Report
43% two-year jump makes OTT fastest-growing local advertising platform
Magna Sees Stronger Outlook For 2022 Video Ad Revenue
National broadcast and cable down ‘only’ 4.1%
GroupM Sees U.S. Traditional TV Ad Revenue Dipping 0.4% in 2022
Connected TV’s 26.7% growth drives total TV to $70.7 billion, up 3.4%
Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot
Internet video seen climbing 20%
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