Latest about Ad Spending Forecasts
Magna Sees Improved Ad Market With Little Help for Traditional TV
National TV spending is forecasted to fall 3.2% despite 11.3% gain in streaming
Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year
iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming
GroupM Forecasts U.S. TV Ad Spending Edging up in 2023
Decline in traditional TV offset by growth in CTV
Magna Sees National TV Network Ad Revenue Down 6.3% in 2023
AVOD, OTT forecast to post 31.6% gain
Post-Election Local TV Ad Revenues Expected To Drop 15%, BIA Reports
Excluding political, spending seen rising 3% to $18.2 billion
Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases
National linear TV seen dropping 5.8%
Ad Buyers See Slower Spending Growth Due to Economic Concerns
IAB survey points to 7% increase in second half of 2022
Local OTT Ad Spending To Top $2 Billion in 2022: BIA Report
43% two-year jump makes OTT fastest-growing local advertising platform
