Latest Ad Spending Forecasts
Zenith Sees U.S. TV Spending Up 3.2% With Political Ads Boosting Spot
Internet video seen climbing 20%
Ad Execs Plan To Spend More on ESPN: Beta Study
Discovery ranks highest on providing flexibility on streaming sales
Advertisers Look To Spend More on All Forms of Video, Survey Finds
Advertiser Perceptions said 24% plan to spend more on linear TV
Auto Dealers To Shift Ad Dollars Away From Broadcast and Cable
Borrell sees spending on streaming video and OTT rising 20.1% in 2022
Digital Advertising Still Growing, But Faces Concerns, IAB Report Says
The IAB released an new outlook Friday calling for continued growth in digital ad spending, but warning about some issues facing the industry.
U.S. TV Ad Spending to Drop 4% in 2021 as Digital Video Booms
Zenith forecasts slight rebound in 2022
Tokyo Olympics Expected to Draw $2.25 Billion in Ad Revenue: Kantar
U.S. advertising revenues for the Tokyo Olympic games on NBCUniversal channels could reach $2.25 billion, according to an estimate from Kantar.
Magna Sees National TV Ad Sales Up 5% on Stronger Prices
More consolidation forecast by media
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