Latest Ad Spending Forecasts
Magna Sees Bigger Gains For TV Revenue in 2021
By Jon Lafayette published
Local TV revenue seen declining 2.5%, excluding political ads
Fewer Ad Execs Expect Increased Spending on Cable Networks: Beta
By Jon Lafayette last updated
Fewer ad executives say they expect to spend more on the average cable network over the next 12 months compared to a year ago, according to a survey by Beta Research.
National TV Revenue to Grow 4.6% in 2020
By Jon Lafayette last updated
Magna Global forecast sees local TV ad revenue down 20.4%
Zenith Forecasts Modest Auto Ad Spending Comeback
By Jon Lafayette last updated
Automakers, a key advertising category, are expected to spend more on media in 2021 and 2022, following a deep 21% decline in 2020, ad agency Zenith forecast.
Magna Sees National TV Spending Rebound in ‘21
By Jon Lafayette published
National television advertising is expected to grow 5.1% in 2021 after plunging 15.1% in 2020, according to a newly revised forecast from media agency Magna.
Ad Spending on Linear TV Down 24%: IAB Study
By Jon Lafayette published
Advertising spending on linear television is expected to be down 24% this year, while connected TV ads jump 19%, according to a survey conducted for the IAB.
Advertisers Expect to Spend 12% Less in 3Q
By Jon Lafayette published
Latest Advertiser Perception study eyes 7.5% decline in 4Q
GroupM Eyes ‘Modest’ Drop in ‘20 Global Ad Spending
By Jon Lafayette last updated
Giant media agency GroupM expects that global ad spending, not including U.S. political activity, will decline 11.9% during 2020, followed by 8.2% growth in 2021.
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