Ad Spending Forecasts Magna Sees Improved Ad Market With Little Help for Traditional TV National TV spending is forecasted to fall 3.2% despite 11.3% gain in streaming Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming GroupM Forecasts U.S. TV Ad Spending Edging up in 2023 Decline in traditional TV offset by growth in CTV Latest Ad Spending Forecasts TV Advertising Seen Dropping 7% in 2020 By Jon Lafayette published 16 June 20 Multichannel News 1 2 3 4 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
