Ad Spending Forecasts Magna Sees Improved Ad Market With Little Help for Traditional TV National TV spending is forecasted to fall 3.2% despite 11.3% gain in streaming Most Buyers Plan to Spend at Least as Much in 2023 Upfronts as Last Year iSpot study finds 30% of those surveyed plan to spend 20% of their budgets on streaming GroupM Forecasts U.S. TV Ad Spending Edging up in 2023 Decline in traditional TV offset by growth in CTV Latest Ad Spending Forecasts TV Advertising Seen Dropping 7% in 2020 By Jon Lafayette published 16 June 20 Multichannel News 1234Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Why Audiences Have Turned on Jerry Seinfeld and Other Mysteries of the Media-Entertainment Cosmos2Top Media Outlets Plan Voter-Centric, Careful Campaign Coverage: Panel3CGTN America Looks to Cultivate American Viewers (Panel) 4ABC Shares Summer Premiere Dates 5UFL Sees a Surge in Spring Football Ratings