YouTube TV: Everything You Need to Know About One of the Fastest Growing Virtual Pay TV Services

By Daniel Frankel
( Broadcasting & Cable )
published

YouTube remains the world’s biggest ad-supported streaming video operator, generating $15.1 billion in ad revenue in 2019. But lately, YouTube and its corporate parent, Alphabet, seem committed to the subscription model, as well.

Earlier in February, Alphabet reported during its fourth quarter earnings call that it has 20 million combined subscriptions for services YouTube Music and YouTube Premium. Also notably, it reported more than 2 million subscribers for YouTube TV, the virtual pay TV service it launched three years ago.

Virtual MVPDs, or vMVPDs as they’re also known, don’t have a great reputation on Wall Street. These live-streamed versions of traditional pay TV services have been offered at loss-leader prices. Many predicted that Google and its YouTube subsidiary—which have given up quickly on unprofitable business before—would cut quickly on the vMVPD game.

But based on YouTube TV’s recent aggressive dealmaking, that doesn’t appear to be the case.

Visit Next TV to read the rest of this story. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!