AMC Networks has launched a new iPad app for its pay streaming movie service Yeah!, the company announced Wednesday.
The app for Yeah!, which integrates extra commentary and content into its online movie offerings, is available today in the App Store on iTunes, according to company officials. Curated movies available on the streaming service include Pulp Fiction, The Shining, No Country for Old Men, Dirty Dancing, A Nightmare on Elm Street, Blair Witch Project, Caddyshack, Superman: The Movie, Scream, Apocalypse Now Redux, The Expendables, Kick-Ass, Reservoir Dogs, Kill Bill 1 & 2, The Terminator, Clerks, Child’s Play, This is Spinal Tap, Jackie Brown and The Road Warrior.
The service allows fans to access a layer of content integrated into the screen below the film as it plays, including exclusive interviews with top filmmakers and stars, little-known facts, links to IMDB, interactive polling and more. Unlike DVD extras or Blu-ray features, the Yeah! iPad app delivers information instantly, scene-by-scene where and when you want it during the movie – content that can be switched on or off with a single tap of the finger. The curated films cost $4.99, while those sans remarks start at $1.99.
Yeah! executives broker deals with the studios for films, and now count 300 offerings, with an eye toward 600 by the close of 2014. Currently, 30 of the movies have been curated, with 80 expected to receive the annotated treatment by the end of next year.
“The launch of the Yeah! app provides the most immersive movie watching experience available, one that gives film fans the power to go deeper into their favorite movies than ever before, virtually anytime and anywhere,” said Lisa Judson, General Manager of Yeah! in a statement “With Yeah!, we aimed to re-invent the streaming experience from lean back to lean in, with a richness and depth previously unavailable in any medium.”
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