Xumo said it has added the NBC News Now channel to its streaming lineup.
Live content is becoming increasingly attractive to streaming video providers as more viewers cut the cord with traditional pay TV.
NBC News Now, launched last May, offers in-depth reporting and storytelling in addition to live and breaking stories from NBC News resources around the world.
Xumo added ABC News Live to its lineup in November.
NBC News Now is available via Roku, Fire TV, Apple TV and Pluto TV and on iOS and Android streaming devices.
Xumo streams more than 180 digital channels of free programming across 12 genres, including news, sports, kids and family entertainment and movies. It also offers movies and episodes of series on demand.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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