Fox News continues to sizzle this summer on the ratings front, blowing out its cable competitors last week in both primetime and on a total day basis, according to Nielsen.
Fox News, which benefited from its news coverage of the developments in Afghanistan last week, averaged 2.9 million viewers in primetime during the week of Aug. 16 to Aug. 22 to more than double second place MSNBC’s 1.2 million viewers on its way to its seventh straight win in the category, said Nielsen. HGTV was third with 1.1 million viewers, followed by TLC’s 1 million viewers and CNN’s 960,000 watchers.
Pre-season NFL football game telecasts propelled NFL Network to sixth place with 910,000 viewers, followed by ESPN (905,000 viewers), TBS (904,000), INSP (869,000) and History (754,000).
On a total day basis, Fox News won its 27th consecutive week with an average of 1.7 million viewers, thrashing MSNBC (718,000), CNN (696,000), HGTV (609,000) and Investigation Discovery (457,000), said Nielsen.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.