‘Watch We Whip/Nae Nae’ Video Tops 2015 Free On Demand Titles

Music Choice’s music video Watch Me Whip/Nae Nae from hip hop artist Silento was the top performing Free On Demand title in 2015, according to comScore’s OnDemand Essentials.

Music Choice placed four music videos – including two from rapper FettyWap – among the top 10 most downloaded titles airing from Jan-Dec. 2015, according to comScore.

Four episodes from Fox’s music-themed series Empire, as well as Disney Channel’s original movie/musical Descendants also made the top 10, according to the report.

The Top 10 On Demand Titles


Music Choice                        Silento /“Watch Me Whip/Nae Nae” 

Music Choice                        Fetty Wap “Trap Queen” 

Fox                                          Empire /“Pilot” 

Disney Junior                        Mickey Mouse Clubhouse /“Mickey Saves Santa

Music Choice                        Fetty Wap /“679” 

Fox                                          Empire /“The Outspoken King” 

Fox                                          Empire /“The Devil Quotes Scripture” 

Disney                                    Descendants

Fox                                          Empire /“False Imposition” 

Music Choice                        Omarion/“Post To Be”

Source: OnDemand Essentials January 2015 through December 2015

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.