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Verizon Study: Pandemic-Powered Streaming Boost Could Be New Normal

Look Forward
(Image credit: N/A)

Traffic on the major video streaming sites continues to outperform pre-pandemic levels, up 21% according to Verizon's Look Forward (opens in new tab) study released Thursday (March 25).

According to the study, 44% of streamers said that discussing streaming and TV content has helped them connect with family and friends during COVID-19.

Also Read: While COVID Hurt Ad-Supported Spending, Streaming Gained

But it looks like that could be the new normal beyond the pandemic. A large majority of those (82%) who currently stream expect to be spending the same amount of time, or perhaps even more, on streaming content this time next year, when presumably the pandemic is under control.


(Image credit: Verizon)

Almost six in 10 respondents (59%) said they have been spending at least three hours a day watching streamed content, and almost half (47%) said they have subscribed to a new streaming service during the pandemic, with 70% saying they have binge-watched at least one show.

A majority of Americans (62%) said they still have a cable or satellite subscription, though 23% said they have cut the cord and 21% of millennials said they have never subscribed to an MVPD service.

Also Read: Netflix Loses Billions on Password Sharing

On the gaming front, 46% of respondents said they bought or downloaded at least one mobile game during the pandemic and 36% did for a computer of console. Almost a third of gamers said they spend more than three hours a week playing games on mobile devices.

When it came to video streaming for work, another new normal, Verizon said use of video conferencing was up a "remarkable" 2872% above pre-pandemic levels, with traffic across VPNs up 91%. That boost, or at least a portion of it, could also be here to stay. Of those who have worked at least partly remotely, 70% said they hope to be working from home at least one or two days a week after the pandemic.

"This shift in worker preference has one major implication: the reliability of networks is even more important today and going forward as workers are increasingly able to work from places other," said Verizon.

The online poll was conducted by Morning Consult March 12 -14, 2021, among a national weighted sample of 3,000 U.S. adults in the United States. The margin of error is plus or minus 2%.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.