For the week of March 23, total TV usage is up 3% compared to the previous week, with an average of 24.6% of people with TV in the U.S. using them to watch live and time-shifted TV via traditional TV and connected devices.
Compared to the week of Feb. 24, total TV usage is up 27%.
The previous week, total TV usage rose 18%.
In the most recent week, people watching live TV was up 2% and streaming via internet connected devices was up even more at 5%.
The increase was largest among grownups of working age, with 18- to 49-year-olds and 25- to 54-year-olds showing 4% gains. Streaming via connected device grew most among older devices with people 25 to 54 and 55-plus both showing 8% gains.
Among local markets, Portland, Oregon, showed the biggest increase in television usage, up 12.5% from the previous week.
Other markets showing big gains were Seattle-Tacoma, Yakima, Baltimore, Flint, Reno, Detroit, Chicago, Grand Rapids and Washington, D.C.
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