The Urban League praised broadcast networks for announcing
Monday that they were moving their TV ratings online.
The group pointed to National Association of Broadcasters
data that showed that African American parents were almost 15% more likely to
use TV ratings info than white parents, saying those African American parents
"will see clear benefits from this additional information in helping to
navigate and find appropriate content for their children."
The Big Four networks said that by the end of the year they
will include ratings with all full episodes of shows delivered on websites they
"The networks' initiative recognizes that content
increasingly is being distributed across multiple platforms, and that parents
should have access to consistent information to help guide what their children
should watch -- no matter where it appears," said Urban League President
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.