The re-opening of the U.S. embassy in Cuba for the first time since 1961 was big news Friday, but for Radio and TV Marti, the U.S.-funded broadcast services that have been delivering news into the closed country for decades, the event was still closed.
"The International Press Center (CPI) (the agency in the Cuban Government’s Ministry of Foreign Affairs that handled all press access) refused to credential any Martí journalists or independent journalists from Cuba," said BBG's Laurie Moy. "This left Cubans with few choices for information on the historic event." By contrast, CNN got "exclusive access" to the reopening.
But that didn't stop the Marti's from reporting it. According to Moy, Radio and TV Marti broke into regular programming with live coverage of the raising of the flag over the embassy and later for the joint press conference with Secretary of State John Kerry and Foreign Minister Bruno Rodriguez. The Martis provided updates throughout the day.
There was also live streaming on the Web and social media updates and mobile phone push notifications via the Marti app.
Margarita Rojo and Amado Gil hosted the coverage from Radio Martí’s Studio C, while Voice of America’s Celia Mendoza and contributor Ivan Garcia Quintero reported from Havana, according to BBG's Laurie Moy.
The Martis also put the event in context, providing background on how relations between the countries broke down over Cuba's ties to the USSR and Cuban appropriation of U.S. companies. They also profiled the three marines who originally took down the flag and were invited to the reopening.
So, with U.S. and Cuba relations reestablished, is the need for a U.S. government-backed service to get news to the country diminished?
"[I]t remains as important as ever," she said. "Changes in the relationship between the United States and Cuba may have resulted in a relaxation on travel and trade restrictions, but they have not diminished the censorship and media control on the island."
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.