Targeting a base of super fans, Turner Classic Movies has launched TCM Backlot, a fan club that offers members exclusive content, the ability to become a “guest programmer,” win on-set tours and other perks and benefits.
An annual charter membership for TCM Backlot costs $87. TCM said it launched the initiative as a kick-off to its 7th annual TCM Classic Film Festival in Hollywood.
Fullcube, a startup that’s developed technology that helps partners integrate and automate subscription-based OTT and digital offerings and recently landed a $1.15 million seed round, built, launched and is now hosting TCM’s new fan club initiative.
Among other features, TCM Backlot offers never-before-seen talent interviews, archival videos from the TCM vault, an exclusive TCM podcast, and ways for members to attend meet and greets with TCM hosts.
"Creating a fan club allows us to super-serve and further engage with our most passionate and devoted fans," Jennifer Dorian, general manager of TCM, said in a statement. "We are always looking for exciting and immersive brand extension opportunities and TCM Backlot offers just that - allowing fans the ability to go behind-the-scenes and dive deeper into the world of TCM, providing a consistently updated fan experience filled with entertaining content and engaging opportunities.”
“The creation of TCM Backlot shines a spotlight on the tremendous opportunities for media companies, like TCM, to transform their relationship with consumers,” added David Hickson, co-founder and CEO of fullcube.
Yesterday, Turner announced the expected fall 2016 launch of FilmStruck an SVOD service for film buffs. TCM will manage it in partnership with the Criterion Collection.
Watch a video promo about TCM Backlot:
