As these two charts reveal, a number of leading marketers spent nearly as much on advertising with Hispanic TV stations between January and July of this year as they did for all of 2004. The dramatic increase is just another indication of the growing strength of Spanish-language television in the United States.
The Nielsen data covers spending by the top 50 advertisers on the Hispanic stations Univision, Telemundo, Telefutura and Galavision, while the TNS Media Intelligence chart covers the top 25 spenders on Univision, Telemundo and Telefutura only. The rankings are only slightly different, with Univision Communications, Lexicon Marketing and Procter & Gamble comprising the top three on both lists.
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