Turner Network Sales and CNN will provide affiliates with 15-second spot vignettes created around health, finance and weather tips to offer to their advertisers.
Turner Broadcasting System’s ad-sales arm and news network said the spots can be used at any time during 2007.
The spots are:
• Health Tips: Dr. Sanjay Gupta, CNN’s chief medical correspondent, offers advice and five customizable tips on health and exercise from the importance of eating breakfast to how long it takes to work off a pound of fat.
• Financial Tips: CNN senior business correspondent Ali Velshi and personal-finance editor Gerri Willis deliver financial tips aimed at keeping viewers on the right financial track with nine customizable suggestions ranging from investment advice to obtaining a dream home.
• “Be Prepared” Weather Tips: The CNN weather team created a series of weather-related tips from hurricane preparedness to dealing with seasonal allergies.
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