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Syfy’s ‘Sharknado 3’ Has Social Media Bite

Syfy’s Sharknado 3:Oh Hell No! took a bite out of social media last night (July 22), reaching a unique audience of 4.5 million Twitter users, according to Nielsen Twitter TV ratings numbers.

The movie – the third in Syfy’s popular Sharknado b-movie series -- drew 360,000 tweets, easily outdistancing MTV’s Catfish: The TV Show and CBS’ Big Brother yesterday, according to Nielsen.

Syfy, which reported the movie drew some 2 billion Twitter impressions – doubling the 1 billion impressions for 2014’s Sharknado 2: The Second One – has already greenlit a Sharknado 4 movie to debut next July. The network also reported that video clips from the movie generated nearly 6 million viewers to date, including 4.1 million on Syfy’s YouTube channel.

Sharknado 3 may have devoured half of America’s celebrities, but there are still hungry fans and sharks to feed, so the adventure continues -- not in a galaxy far, far away, but on your television sets next July,” said Chris Regina, senior vice president of program strategy for Syfy in a statement.

From a ratings perspective, Sharknado 3 averaged 2.8 million viewers, down 27% from last year's Sharknado 2: The Second One.