Survey Says: Free Shipping Trumps Video in Driving Amazon Prime

The chance to get two-day free shipping on Amazon is apparently a bigger driver of Amazon Prime subscriptions in the U.S. than the unlimited streaming of TV shows and movies that comes along with the service.

That is according to a just-released study from Strategy Analytics, which found that 55% of U.S. respondents who had Amazon Prime said free shipping was "very important" to their subscribing, while 46% said instant video was very important.

The company found also that of those who have subscribed to Amazon Prime, more said they used Netflix (63%) in the previous month than said they used Prime Instant Video (59%), though that difference is within the margin of error.

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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.