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Showtime Undresses An Intimate Companion For 'Masters Of Sex'

Looking to touch a bit of marketing intimacy for the second-season return of its Masters Of  Sex drama, Showtime has collaborated with director Tatia Pilieva (“First Kiss”) on her second social experiment shot, titled “Undress Me.”

In the video, 20 strangers, paired into couples from various ethnic backgrounds, ages and sexual orientations, strip each other’s clothes--  and perhaps their emotions -- and get into bed together.

Structured similarly to the groundbreaking research by Dr. William Masters and Virginia Johnson in 1957, the black and white film celebrates intimacy, shedding light on human sexuality. You can check out the video here:

Starring Golden Globe  nominee Michael Sheen and Emmy nominee Lizzy Caplan as William Masters and Virginia Johnson, Masters of Sex returns to Showtime for its second campaign on Sunday, July 13 at 10 p.m. (ET/PT), chronicling the unusual lives, romance and pop culture trajectory of these real-life pioneers of the science of human sexuality.

Tatia Pilieva achieved mass recognition for her short video “First Kiss,” which has garnered over 85 million views on YouTube, and features 10 couples who meet for the first time and kiss on camera. “Undress Me” marks the second iteration of Pilieva’s experimental film series, taking couples to the next level of intimacy and observing the raw reactions of real-life romance when strangers disrobe for the first time.