Turner Network Sales will launch its “Movie Moments” program in the second quarter.
Affiliates will have access to three taggable vignettes from Turner Classic Movies containing insider information on classic films The Wizard of Oz (1939), Casablanca (1942) and To Kill a Mockingbird (1962).
Affiliate partners can target one local sponsor with all three feature vignettes or up to three different sponsors with the three vignettes, each of which will run 10 seconds or 20 seconds.
TCM host Robert Osborne recorded the spots for TNS.
