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Sanders Signals TV Ad Buys

TV Stations in New Hampshire should get ready for some more political spot buys.

That is according to Bernie Sanders (I-Vt.), who is giving Hillary Clinton a run for the Democratic presidential nomination.

In an interview with CNN's Wolf Blitzer, Sanders said that Clinton has spent millions on TV time in those crucial primary/caucus states.

By contrast he said he had not spent a dime on TV time, then added, that "will change."

For example, a check of the online political file of Hillary Clinton for WMUR-TV Manchester, N.H., shows that the Clinton campaign has 84 records of ad buys while there is none for Sanders. The most recent Clinton campaign buy (Oct. 26) was for over $103,000.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.